Adobe × LxU 2020 Calendar
is fresh out of the oven!
For the Year of the Rat,
We made this greedy little animal
our leading role of a food story.
The box looks like cheese,
brings a good appetite to people.
Inside the "cheese"
twelve pages of the calendar representing
twelve seasonal fruits and vegetables all year around.
You can tear off a small part in each page.
Flipping from back to front,
while pages getting thick,
the empty parts form a hole
-- just like time being eaten.
This is the third year
we collaborate with Adobe
for a creative calendar design.
It's been a pleasant experience as always.
Happy New Year everyone!
————
Client - Adobe
Creative Agency - LxU
Project Director - 李雨/Levi
Art Director - 魏婷婷/Una
Account Executive - 季洋/Daisy
Design & Illustration Lead - 华原媛/O
Design - 魏婷婷/Una & 段卉/Duan
Illustration - 华原媛/O & 林聪/lc
Animation - 邓锐/DR & 林聪/lc
