Juliana Serna Mesa's profile

Academic Portfolio 2020

Cutlery set that allows kids to eat autonomously, trying to help the parents with the difficult routine each morning of feeding their kids. becoming an easy, different and fun way to eat. It is designed to make this process more comfortable when picking up food. Be Puppet aims to create an experience for the children full of creativity when eating as if the cutlery come alive.

System for the sow of germination seeds, in small and contemporary spaces; consisting in a set of independent modules that can be adjusted by vertical modulation next to a window, creating a panel who can absorb the sunlight through the plants, germinating them and playing with the outside light to generate a visual texture inside the home.
RTA piece of furniture designed for the multifunctional entertainment of kids; ideal for non-spaced rooms, in which the components with imagination and creativity, build practical places for the development of various activities both individually and with a company.

Created to be sold in retail stores, is made out of agglomerated board of MDF 15 mm with a wood color veneer, the pieces were strictly designed under the standards of wood making systems; all the pieces were thought to be manufactured in series with a waste of agglomerated board of 8% for the total production of one box, thus covering the environmental standards of the wood fabrication in Colombia.
Waratashi is a furniture system designed for exteriors, based on the identity patterns founded in the department of La Guajira Colombia more exactly in the Cabo de la Vela, north part of the South American continent. Consist of a floor chair, a candle lamp and a set of pots. The system aims for the user to have a unique rest experience through the direct interaction from the armchair with the natural elements and in turn, a space environment with the candle lamp.
Redirection of the craftsmanship “GUAJIRO”, for the recognition and conservation of the territory through the creation of new products with the support of a brand with an identity signature.
Conservation system designed to refrigerate, defrost and purify food, by generating memorable use experiences and allowing co-creation between the user and the domestic space; inciting an ideal environment for people to create representative moments that encourage them to share the lost enjoyment, where the user integrates the experience into their cooking space, thus strengthening personal relationships, stimulating self-esteem and developing a positive attitude towards life.
Burma sterilize and regulate the temperature of the food, from a perspective centered on the user necessities; For this purpose, small moments were implemented, from the dynamic interaction, allow an experience where different moments are linked and a greater remembrance is generated.
Project made to participate in the competition of Haceb Proyecta 2015; Where HACEB promotes the initiative of avant-garde and innovative practices that will be carried out in the homes of the future, which through the architectural space and design can provide solutions that generate value for the user; solutions could be read through a holistic approach having as criterion and purpose the user experience, from the contemporary practices and the current human relations.
Intership in which allows me to make realistic rendering type visualizations for clients, furniture blueprints and design of some non-existent pieces in the catalog and special pieces by request.

All renders are created by me, art direction and some pieces of furniture.
Summer immersion program at the school of design (GSD) with intensive studio work, lectures, workshops and field trips; was an incredible chance to get involved into architecture, landscape architecture, and urban planning & design.

In which it was necessary to respond to several methods of graphic representation from the metric and orthogonal analysis of the form, second a re-interpretation of the drawing methods developed and a final representation as a holistic element among the elements studied.
Civic Engagement: as a place for the social meeting and the proposal for public and private activities; I developed of a mutable frame to accommodate stereotomic masses in order to resolve communication between the program. 

This image shows my creative process during the development of the architectural program, I designed a fire station that abstracts heavy shapes and elements in geometric blocks. I had as an inspiration the Brutalist Soviet movement, from which emerged
shapes were designed themselves through thin sticks that began to connect between the spaces required for the project
.
Wood sticks represent the structure that supports the volumes (of the program), but also as they were removed they began to solve the connections between the program (spaces where people could walk, like bridges). This is how the volumes began to generate their forms among themselves.
Project 1: Baobab - Bogotá, Colombia
Project 2: A+P - Panamá
I designed the graphic identity of an architecture company, here factors such as sobriety and youth were taken into account.

For the corporate logo I choose smooth and very fine lines, the circumferences are the abstractions of the words (Architecture - Landscape) in Spanish. The colors chosen in this project were analyzed by the customer of the brand, their target audience, and the commercial strategy.
Project 3: Veronica Avila - Panamá
Project 4: Liventum - Armenia, Colombia
Project 5: Algort - Bogotá, Colombia
                 Project 6: Sanchez Brothers - United States
                Project 7: The Panama Houses - Panama City
                 Project 8: Salas Staffing - United States
Academic Portfolio 2020
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Academic Portfolio 2020

Portfolio Graduate School 2020-21

Published: