DAZZED
We had to advertise Daz in the UK. Daz is a washing powder great for getting your whites brilliant white. By this consideration we decided to use an ambient advertising idea to make the concept clear to Londoners and to the rest of the UK thanks to its potential shareability.
The idea consisted on "dazzing" the most renowned symbols of London (the black cab, the red bus and the red telephone booth). They would appear entirely white and there would be just the Daz logo on them. They would take the attention of the public making one message clear to the audience: it Daz White.
THE SHOW MUST GO ON.
We didn't want to restrict the ambient only by whitening the traditional colours of UK's symbols. We wanted the campaign to have a further development. We came with an another unconventional and ruthless ambient idea with a touch of sarcasm: Daz would break into the famous streeart contest between Banksy and Team King Robbo by entirely cleaning up the famous wall. It is something that for sure will have some enemies, but in the other hand it could get viral and it could get loads of media impressions and word of mouth spread.
Project realized by Simone Mascagni (concept), Viktor Kuzhelny and Lucia Farfan.
