The MTV Europe Music Awards were being held in Copenhagen and we set the whole look and feel for the show to mirror cheap back street neon known from the more decadent parts of European cities. We wanted to bring the neon alive and react subtly to whatever message was being conveyed. We wrote the ads and created assets that spanned everything from tv spots to invites to stage design - On Air, OOH and Digital. The host spot featuring Justin Timerlake was short listed at Cannes for Art Direction.
Logo.
OOH print.
