There is power in togetherness. In strong bonds formed between colleagues that become like family. In laughter and in vulnerability. In overcoming challenges as a team and realizing the potential of uniting each other’s strengths.
This was our philosophy for this project, which was to create a complete visual identity from scratch (from naming to packaging) for Hubu, an organization based in Quebec City, Canada who builds innovative team-building experiences and card games. We set on the name Hubu as the starting point; a compound of ‘hub’ (the effective center of a network) and ‘ubuntu’ (a South African ideology meaning “I am because we are”).
Saul Osuna (graphic designer and art director).
Samuel T. Scofy (project manager, creative director and editor).
Samantha Ripley (copywriter).