KITKAT Year of the Rat Creative Idea (Video Demo)

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KITKAT Year of the Rat Creative Greeting Video Idea (Instagram)

As Chinese New Year is traditionally a fabulous time for family gathering and consumption of candies/food, I find it a great opportunity to promote KITKAT in Year of the Rat by creating an interesting video on Instagram, using the iconic "fingers" of KITKAT as the the beard of a Rat, reminding fans/customers to enjoy the snack during the CNY celebration, so as to enhance brand loyalty and drive sales.