Движение Вверх
*Upward Movement
The program of the Upward Movement educational forum has four areas: business in the regions, urban studies, how to create a personal and attractive city brand. Each has its own heroes. Musicians from Siberia, who glorified the whole country, the production of sweets in the millionth turnover, bloggers, photographers. Well-known speakers throughout the country told their stories, shared their experiences. Each participant can now develop their own project. Authors of the best will receive grants of half a million rubles.
Client: +7 (Regional Development Fund)
Brand Platform / Visual identity / Communication
Brand Platform / Visual identity / Communication
Russia / 2019
Corporate identity is literally based on an upward movement, which is reflected both in the schedule and in the photo style of the project. Objects, people, architectural objects are captured in the effect of glitch levitation. Signature colors and shapes speak of youth and intersect with streetwear and contemporary art.
