The results of checking pregnancy tests can be positive for someone or negative for someone.
Therefore, the term ‘positive pregnancy test kit’ may not be familiar to people.
But what about parents who desperately want baby like our parents?
As soon as they checked the lines of the test kit, they would have received the most beautiful gift in the world.
In addition, some parents who want to have baby store a sonogram of a fetus together with a pregnancy test kit to celebrate the precious experience of pregnancy.
'The Present',which contains the hearts of these parents is a positive pregnancy test kit of a warm metaphor for a baby.

임신테스트기를 마주하는 결과는 누구에게는 긍정적일수도, 누구에게는 부정적일 수도 있습니다.
그렇기 때문에, ‘긍정적인 임신 테스트기’ 라는 용어는 사람들에게 익숙하지 않을 것입니다.
하지만, 아이를 원하는 마음이 간절한 부모님들, 우리들의 부모님들은 과연 어땠을까요?
테스트기의 두줄을 확인하는 순간, 세상에서 가장 아름다운 선물을 받았을 것 입니다.
또한, 아이를 원하는 부모들은 임신 테스트기와 함께 태아의 초음파사진을 같이 보관하며
임신의 소중한 경험을 평생 기념하기도 합니다.
이러한 부모들의 마음을 담은 The Present 는 아기를 위한 마음 따뜻해지는 은유를
나타내는 긍정적인 임신 테스트기입니다

The Present.
concept ideation.

Curved shapes are for grip sensitivity and stand-up storage,
and among the various colors that can be given the identity of pregnancy,
It used matte pale pink, and used white to indicate its neat identity as a medical device.

Use of cross-shaped line in test line region to indicate positive sign of pregnancy.
In addition, ribbon-shaped details are added to make the test window look like a gift.
Pregnancy test kits and sonograms can be stored and displayed together.​​​​​​​
There is a groove in the back of the pregnancy test kit that allows you to insert a photograph.

This package intuitively describes the meaning of the gift.
The film printed the cross shape line can be used to predict how it will look after use.

Give the best present to the person you love.
The moment will be a beautiful time in your couple's life.

Thank you

The present

The present

'The Present' is a positive pregnancy test kit of a warm metaphor for a baby.


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