Knowing what to wear is hard. And the fashion world sometimes takes itself too seriously. In 2012, we set out to solve both problems at once, turning a straightforward of call to action—SHOP SAKS—into a one-of-a-kind branding campaign.

SHOP SAKS presented solutions to a series of dilemmas, all in the form of high-fashion flowcharts designed in concert with the design agency Pentagram.

The trick: every decision gets you closer to a solution, and all roads inevitably lead you to SHOP SAKS.