FIGHT STOUT BEER
#3 Design
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Test. Try. Scratch. Rethink. Try again. Try everything. Because everything is a possibility and anything can lead to something else. Unknot the knots and untangle the tangles. Leave no stone unturned. Work as a team and fight as a team, because this is a battle you should not fight alone. And make sure to break the rules because your task is to create new ones.
FIGHT Stout Beer is part of the Shaping Collection
–FIGHT Stout Beer is part of the Shaping Collection
The Shaping Collection is a VOLTA project in the areas of branding, packaging, product and graphic design. It’s a visual metaphor of our creative process. Each work phase is represented by a different drink, ideal for that specific creative moment.
The 5 phases of the process are:
1. Briefing – BANG Gin
2. Strategy – TACTIC Wine
3. Design – FIGHT Beer
4. Pitch – STRIP Water
5. Production – The CONSEQUENCE Whisky
FIGHT Stout Beer uses a grenade inspired vintage beer can, with the embossed word FIGHT circling the can’s perimeter. The simplicity and sturdiness of the can’s celebrates the spirit of this design process phase and tells us it’s prepared for hard times ahead. Best drank as a team.
