Claudia Klees's profile
Music Group Branding
Sanctus Memoir is a Christian Viking Metal band. Viking metal is a very chaotic, yet melodic and nature-driven metal genre, the Christian music integrates Christianity and its celebration of their risen Saviour. When working on branding for music, I try to focus not so much on what it is, as what it sounds or feels like. The sound needs to integrate with the melodic textures produced. The Band focuses on integrating the Christian faith with the Viking culture (as viking metal relies heavily on viking culture for its lyrics).  Sanctus Memoir focuses on the  struggles and confusion between the clash of their Christian faith and Pagan culture during a Transition period. The nature aspect and chaos of the music is strongly pronounced in the branding, while subtle natural simplicity and beauty has to meet the chaos produced by its dynamicy. The hand-drawn and vectorized icon designs represent different meanings, and have been heavily influenced by Norse carvings and use of symbols. A lot of research on Viking culture was done, and it shows in the final transition to the modern world of promotional materials and graphic developments.
My Role: Art Direction, Concept-Development, Branding, Icons, and Graphics
Preview Banners
CD casing
Icon Stickers
 
Promotional Products
Website
 
 
Icons/Symbols based on Viking carvings
Music Group Branding
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Owner

Music Group Branding

Art Direction, Copywriting, and branding for a Christian Viking Metal Band.

4
172
0
Published: