Brand Identity Project
Basic Bulbs - light bulb packaging
Target: Kids and Parents
Let your light shine! This bulb simulates the sunlight indoors and promotes healthy sleep patterns. It's simple, friendly, and dependable.
This one-week assignment was a challenge to create a random item from the grocery store marketed to kids. I created the name of the company, slogan, and overall packaging design.
Art Direction: Professor Caleb Heisey