This is a rebranded identity system for Coleman. The new wordmark contains elements from the original logo to allow for recognizability. The new wordmark, however, has been simplified, modernized, and still hearkens back to Coleman’s origins. This wordmark is accompanied by a supportive icon set, to be used in catalogues, advertisements, website, etc. These icons represent Coleman’s first four major categories of products. They are done in a minimalist and stylized way to bring modernity, a sense of youthfulness and freshness, as well as a spirit of innovation, welcoming the future.