Sign2com is a professional "Get Together" for players from the advertising, signage, media and communications world to showcase themselves.

The 2012 edition of the fair was themed around the concept of "The Next Big Thing". An A4 booklet with an A5 cover was created to visually express this idea.

The entire branding is largely based on the usage of a strong fluorescent orange.

Next to the booklet, a complete set of displays, flags and wayfinding assets was created.

Advertising displays were used to indicated different zones.