Williams & Glyn Bank (RBS):
Brand Creative / Design / Art Direction
Agency: CHI&Partners
Brief: Create a new brand world for Williams & Glyn Bank
This project has now been cancelled by RBS as of 5 August 2016.
http://www.telegraph.co.uk/business/2016/08/05/rbs-cancels-williams--glyn-project-and-loses-another-2bn/
Williams & Glyn was meant to be the alternative high street bank (via RBS). A friendlier, more approachable bank.
Working in a team of 3 Brand Creatives, over the duration of approximately 1.5 years, a new brand world was created for Williams & Glyn Bank, including internal, BTL and ATL.
Landor created the logo, and we created all other visual identity systems that followed such as the Brand ID and photo shoots involving real RBS customers and staff (photographed by James Day)
Brief: Create a new brand world for Williams & Glyn Bank
This project has now been cancelled by RBS as of 5 August 2016.
http://www.telegraph.co.uk/business/2016/08/05/rbs-cancels-williams--glyn-project-and-loses-another-2bn/
Williams & Glyn was meant to be the alternative high street bank (via RBS). A friendlier, more approachable bank.
Working in a team of 3 Brand Creatives, over the duration of approximately 1.5 years, a new brand world was created for Williams & Glyn Bank, including internal, BTL and ATL.
Landor created the logo, and we created all other visual identity systems that followed such as the Brand ID and photo shoots involving real RBS customers and staff (photographed by James Day)
