project: cheesecake company branding
initial wave: social media branding (instagram)
client: classic cheesecake kuwait
rationale /
with the booming economy of kuwait, many young kuwaiti turn their business ideas into reality - classic cheesecake is one of those. the founder wants to create an impact to kuwait's baking industry. sweets and pastry in kuwait is one of the biggest businesses in the region as this has become a tradition to arab culture, apart from coffee and tea.
inspired from the west, classic cheesecake is aimed at creating a culture of modern socialization to the younger population while maintaining a harmonious blend of the existing traditional arab culture.
classic cheesecake kuwait is ambitious and socially aware of what is happening around. it doesn't just bake tasty goodness but a healthy treat to the environment as well. the founder aims to promote zero plastic waste and wants to use sustainable materials for baking and packaging.
design idea (the process) /
then we came up with a symbol that resembles a slice of cake and three "c's" from the initials.
color inspiration: inspired from and with the love of nature, the colors are taken from the fresh leaves cherry and best cheese.
we'll update this project with the next wave soon...
thank you for viewing and we hope you appreciate it!
