This identity was done for a Skin & Hair Clinic in Hyderabad. The word 'Kalp' means 'transformation´ in Sanskrit. The main goal was to create an identity which reflects the idea of transformation and beauty. The logo from is inspired from the shape of a butterfly which is a strong metaphor for beauty and transformation. The logo also depicts a female face. Overall this combination brings out the natural and the human aspects of the brand.

We pasted actual makeup elements and a comb directly on the frame to make these 3D looking posters.