Work Better at Home
with Logitech
āāāāāāāLogitechĀ Ā needed aĀ visual language to populate their Home-Ergonomics WebsiteĀ in a fun, fresh, and off-beat way.Ā As a response we created a small library of Animated loops, static images and props to go alongsideĀ their tips on how to do better when we work.
Static Images
Looping Animations
(shown as Bumpers)
Prop Designāāāāāāā
In-Website
Website designed by Logitech.
TheĀ CreativeĀ Process
Character's Concept
"YourĀ body is at its bestĀ
when you donāt feel it at all."Ā
when you donāt feel it at all."Ā
Making part of our charactersā bodies invisible felt like the perfect way to communicate ergonomics in a very subconscious level. The inspiration for the characters came directly fromĀ Logitechās logotype itself making them fully ownable.
This video shows the origin of the characters. Animation done as an internal creative exercise atĀ Clim Studio.
Character Developmentāāāāāāā
āāāāāāāAn extensive R+D focused on the readability of our characters.
By exploring widely a spectrum of not just Morphology but also Styling we were able to land at the sweet spot where we have a strong level of graphic expression with very clear human detail.
By exploring widely a spectrum of not just Morphology but also Styling we were able to land at the sweet spot where we have a strong level of graphic expression with very clear human detail.
Character Development Process.
The Evolution of Tim.
āāāāāāā3D Modelling & Rig.
A glimpse to our Character's Rig made by Sebastian Pfeifer.
Initial Color Exploration
Internal Walking Cycles
How did we getĀ
this job?
Watch HERE the Pitch!
Credits
Director: Clim.
Produced by: Clim Studio + Messieurs.ch.
Client: Logitech.
Client: Logitech.
Executive Producers: Clim & Claudia.
Producer: Messieurs.ch.
Producer: Messieurs.ch.
Creative Direction & Concepts: Clim.
Prop & Set Design: Clim & Edgar Ferrer.
CG & Animation Lead: Edgar Ferrer.
Character Modelling & Rigging: Sebastian Pfeifer.
Character Animation: Laura Sirvent.
Compositing: Edgar Ferrer.
Color Treatment: Clim.
Directorās Cut Edit: Clim.
Music & Sound Design: QB Sound.
Prop & Set Design: Clim & Edgar Ferrer.
CG & Animation Lead: Edgar Ferrer.
Character Modelling & Rigging: Sebastian Pfeifer.
Character Animation: Laura Sirvent.
Compositing: Edgar Ferrer.
Color Treatment: Clim.
Directorās Cut Edit: Clim.
Music & Sound Design: QB Sound.
3D Software: Cinema4D
Render Engine: Octane
R+D:
2D & 3D Character Development: Clim, Min Ryu & Edgar Ferrer.
Character Posing 2D illustrations: Felo Lira.
2D & 3D Character Development: Clim, Min Ryu & Edgar Ferrer.
Character Posing 2D illustrations: Felo Lira.
Pitch:
Creative & Art Director: Clim.
Creative & Art Director: Clim.
Character Design: Clim & Edgar Ferrer.
Character Posing: Laura Sirvent.
CG Artists: Edgar Ferrer & JoĆ£o Lucas.
Character Posing: Laura Sirvent.
CG Artists: Edgar Ferrer & JoĆ£o Lucas.
Client:
Executive Creative Director: Chris Perrins
Executive Creative Director: Chris Perrins
Senior Business Manager / Digital Wellness: Camille Mercier.
Senior Content Producer: Martin Ihle.
Creative Strategists: Michael Kirwan & Pierre Sponchiado.
Creative Strategists: Michael Kirwan & Pierre Sponchiado.
Thanks For Watching!
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