The brief called for a website revamp for a Carpenter who is moving away from standard cut-and-dry projects and towards more bespoke, architectural services. The design called for a considered approach that felt less ‘tradie’ and more tailored and would sit comfortably in the design and architecture sphere.. Careful attention to typography,

choosing contrasting fonts for emphasis and small graphic details, such as hairline guides, lifted the design and reinforces the quality and craftsmanship of Alex’s work.