This concept is loosely based on the client's tagline ‘Dreams Delivered.’ The geometric cloud-like designs are meant to reiterate the tagline in an abstract manner, not interpret it literally. The design is clean and modern. The colors were chosen based on creating an inviting environment in which clients can browse, but also energize prospects to make decisions and commitments. Color is also being used to psychologically communicate trust, security and confidence in G.M. Roth. Occasional wood grain and/or metallic texture/appearance is used to tie in with the products being offered in the showroom.