Background: The Effie Awards is the only major marketing communications award that reflects the combination of strategy, creative and resulting effectiveness of communications. It is the effectiveness which is the substance which truly sets Effie apart.
The Effie Awards are known as the preeminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Effie's mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness.
Insight: It is not easy to get Effie Award. To get it, one needs to think through every move — from strategy creation to its implementation. And be extremely precise and focused at every step.
Each professional who dreams about holding the award in its hands, knows how difficult it may be.
Idea: A Claw machine where no one will be able to get out an Effie figurine from it, because all the awards will be announcement on the Effie Winners Ceremony 2019 on December 13.
Campaign: Focus on Effie
Client: All-Ukrainian Advertising Coalition
Ad Agency: TWIGA Ukraine
Creative Director / Art Director: Iurii Gorbachevskyi
Art Director: Anton Ignatenko
Copywriter: Genadiy Chernega
Seniora account manager: Viktoria Borovetska
Production Company: Gvardiya Production House
Executive producer: Oleg Koshevoy
Art Director: Artem Pluzharov
Composer, Supervisor: Mariana Yudakova
3D, VFX: Alexander Goryuk
Producer: Vlada Kiselyova
SFX: Vitaliy Vakulenko
Editor: Igor Bazilevich
