This Project was done as part of my Master's Project. The main objective of the project was make online shopping of clothes much more easier and trust able. Project was done for an E-commerce Platform called " Myntra" in India. I believed, Internet of things (IOT) is the future and this must be used to enhance the retail shopping experience. One of way doing was, but connecting online shopping with retail shopping using Internet of things. 

Proper research was conducted, understanding the background of e-commerce growth in India, how India can be huge global economy in the E-commerce market, user preference in online shopping and retail shopping and clear cut Ethnographic study considering users age, occupations, likes and dislikes over fashion industry in India.