Beechies - Too Good Not To Share
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    The Re-Launch of Beechies.
    Published:
Too Good Not Too Share
Beechies Re-Launch
A campaign aimed at re-launching the legendary South African gum brand Beechies. We changed the slogan of "The thing to share" to "Too good not to share", inviting people to share those stories might be slightly off or embarrassing, but simply just too good not to share. We then took these user generated stories to create the advertising launching the campaign.

This project was done with HelloWorldAgency.