The logo creates the form of the three letters AYW- that stands for All You Were. The form comprises of many circles that come together to form a a feeling of unity - representing a community built the for geriatric population - catering to their needs and creating targeted solutions for their problems.
A Dementia awareness campaign - sensitising people about what dementia really means, how they can contribute to making their lives easier, and how they can be allies in the fight against the stigma associated against Dementia. I played with circular elements, opacity and size as a construct, to propagate my message through shapes.
Envisaged, developed and designed an online portal for caregivers from around the world to interact with each other, share their experiences and build a community that was not only nurturing, but also a safe space for pouring out their emotions without fear of judgment. The portal facilitated transfer of knowledge and allowed caregivers to connect with experts and doctors remotely.
The presentation deck was created in order to pitch the start-up to various other companies all over India.
