Winter Beach de Dos Equis
"Beat the beat"
Digital Experience
Client: Dos Equis
Agency: Foo Studio
Designer: Miguel Bardales & Verónica Alegría
Frontend Guillermo Rodríguez // Backend Alejandro Huezo
Project manager: Michelle G. // Account: Liliana Pedroza & Mónica Karam // Creativity: Abril Chimal
Goals:
•Create a digital experience to participate in an all-expense paid trip to the electronic music festival Winter Beach Dos Equis 2019 | 2020.
• Enter the largest number of codes in a period of approximately 1 month and a half per participation
•Create a digital experience to participate in an all-expense paid trip to the electronic music festival Winter Beach Dos Equis 2019 | 2020.
• Enter the largest number of codes in a period of approximately 1 month and a half per participation
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Objetivos:
•Crear una experiencia digital para participar por un viaje todo pagado al festival de música electrónica Winter Beach Dos Equis 2019 | 2020.
•Ingresar la mayor cantidad de códigos en un lapso de 1 mes y medio aproximadamente por participación
