Series Launch Promo for NBC's "Lincoln Rhyme: Hunt for the Bone Collector"
What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? #Team2C created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the show's premise from his POV.
We found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed.
“Focusing on the perverse cat-and-mouse challenge being issued, we had actor Brian F. O’ Byrne, who plays the part of The Bone Collector, voice our script,” explained Marni Wagner, 2C Creative Director. “We wanted to create a spot where his taunting words give the audience insight into the characters’ history and the plot of the show.”
Credits:
NBC
EVP, On-Air Marketing & Video Creative: Ron Hayes
Vice President, Creative Services, Operations & Production: Noah Gallico
Associate Producer: Brandon Cruise
2C
President/Owner: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Editor: Jeff Morelli
Assistant Editor: Christian Santangelo
