Naming / Visual Identity / Packaging
A detox therapy is one of the healthiest ways to give your body (mostly your digestive system) a new beginning. A group of chefs, nutritionists and health coaches created a program based on detox juices using various combinations of fruits and vegetables to reach specific goals. After a couple of years selling this product with great public reception, the client came to us to redesign all the identity of the brand.
We redesigned the brand, changing the name to Pressumo, adding a more clear visual system to be applied to the products’ label. By using a clean, minimalist approach to the label design, we could offer a more ecofriendly packaging by having the information printed directly on the products’ bottle. This same visual language was applied to the communication, showcasing the healthy and nature-driven spirit of Pressumo.
Project Responsibles: Alejandro Ojeda, Victor Montanaro.
Commercial Team: Javier Cabarcos, Belén Careaga.