Project Summary
Even, a financial wellness platform, was updating their site and needed new visuals. And, like many other enterprise companies, they needed these visual assets to expand to fit any space - from brochures to trade shows.
Our goal was to create 20 isolated assets. Of course we did that, and upped the deliverable to include different angles of many assets.
Concept
During the group brainstorming session, a plethora of ideas were shared. The one we collectively embraced where items made of paychecks. This melded well with their headline: We turn paychecks into progress.
Our first step after concepting was sketching then production.
Sketching and Production
The flow of this project was a wee bit different than our norm.
To start this phase, a list of items was created. From there each one was sketched. Upon approval they went into production.
Since each element was to be shot individually then isolated, compositions didn’t matter. We cared more about variety of angles.
Towards the end of the project, the team was comfortable providing verbal feedback without the need of iterative sketches. That trust made this beast of a project flow as smooth as silk.
In use.
A word from Rally, our design partner
We worked with Thrice on a project with a particularly tight timeline. Alicja came to the table with inventive ideas to help flesh out creative. The entire process was extremely collaborative from concepting to final asset delivery.
Alicja was willing to work in flows that were best for the client and overall team. Constant communication was key for this project and Alicja was very responsive and asked thoughtful timely questions that allowed us to avoid potential pitfalls and quickly alleviate roadblocks.
In short, it was a pleasure working with Alicja and we would welcome future opportunities to collaborate.
