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Melin Showroom is an online fashion boutique and showroom where customers can try on clothes and get inspiration.The idea behind this is that I find unique and environmentally conscious stores in Malmö are missing. Most stores are large fast fashion chains that release new collections all the time and have thousands of similar garments for sale. There is not much variation, which leads to many wearing the same garments. My store offers good quality garments that allows the customer to experiment and find their own personal and unique style. Unlike the big fast fashion chains, the store will not offer mass production and new collections all the time. Instead, materials and garments will be carefully selected to be sold.
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