Cinetix is an IT company based in Colombia.
They came to us to refresh their brand by giving it a modern look & feel to connect with their new vision and goals.
The name Cinetix comes from the word Kinetic, a type of energy.
So we took that to create a concept around the brand.
We also got inspired by the works of Carlos Cruz Diez, who's art style is based on the kinetic movement.
We kept the goldish yellow of the old logo and added a complementary violet to give it a fresh look & feel.
What we wanted to create is a sense of movement in the new logo.
This is the old logo:
And this is the new logo: