The logo of Seattle Noodle, designed for a brand new Seattle-based Asian restaurant Grand Noodle House Seattle, was selected by LogoLounge Book Series – Volume 12. Every year LogoLounge showcases top identity designs from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logos to present the best of the best. The judges for this edition included Dan Janssen, Mackey Saturday, Veronica Fuerte, Chris Do, Jonathan Rudolph, Justin Ahrens, Szende Brassai, Tamari Chabukiani, Bruno Campos and Eddie Lobanovskiy. The Jury selected among tens of thousands to be represented in LogoLounge Book 12. The book was published on January 5, 2021.
To create the symbol mark of the restaurant logo, I used wavy lines to symbolize noodle inside a bowl, and display an American symbol onto the bowl to present the meaning of Asian American food and an American restaurant in Seattle. The concept of identity means Seattle Noodle, a noodle restaurant, in the Emerald City Seattle.
To create the word mark of the restaurant logo, I designed the logotype ring through a unique typeface and pathfinder in Adobe Illustrator, and added the symbol of star anise, one of the most popular seasonings in Asian cuisine, into the ring.