Breathing life into a forgotten venue
Downtown at the Gardens outdoor shopping center in Palm Beach County, Florida has made some recent changes to property infrastructure and marketing effotrs in-order to become a more pedestrian-friendly and family-oriented retail contender. Weekly entertainment is attracting a larger audience on Friday and Saturday nights and events involving the community (talent shows, contests & promotions) offer something extra that nearby shopping venues don’t. Promoting these changes to local residents via multi-media outlets on a monthly basis or according to special holidays has kept a steady flow of traffic through the venue.
   May 2009 outdoor kiosk with monthly calendar of events.
   Series of two-sided flyers distributed monthly.
   Outdoor kiosk announcing double-header special event.
   Quarter-page magazine ad.
   Two-sided rack card for visitor’s center information booth.
   Outdoor kiosk with monthly calendar of events.