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Chá is a word of great relevance in Chinese culture. Its translation in Spanish is "tea" and although apparently simple, it encompasses a strong tradition. Its original character "茶" -chá- is composed of different lines, we will take the central line, very similar to the letter "t" of the western alphabet, as a starting point for the composition of the sign and the typographic logo.
Our challenge is to generate a harmonious link between the well-being that resides in oriental simplicity and the chromatic identity that characterizes Mexicans. One of the specific objectives of the project is to create a graphic that invites you to celebrate life through a warm cup of tea.
We want to show a different brand scheme, through an experience capable of inspire the audience through the senses and transforming millenary traditions, leading them towards a contemporary aesthetic.
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Design: Alfredo Gracidas
3D: Eduardo García de la Vega
Photography: Diego García Salinas
Edition: Carlos Pedraza
More info: hello@bostondesignteam.com
