Zhenya Spizh's profile

LOGOTYPE for virtual portal




"Authentic Ukraine" is a vivid example of digital opportunities for preserving cultural and historical heritage. The Ministry of Culture of Ukraine, with the support of Google Ukraine, worked over six months on creating a unique virtual space containing a collection of authentic audio and visual illustrations of Ukrainian Identity.

I had the honor and joy of designing a logo for this great portal.

Spizh – logodesign
JAM Digitl agency – website design and development
Aleksandr  Kalmykov – illustratoon

Project supported by
Google Ukraine and Ministry of culture of Ukraine





This lettering was supposed to be authentic and modern at the same time.

Therefore, I did not start the work with a study of historical examples, but tried to make Ukrainian cursive as I felt that in the twenty-first century. It is worth adding that of course I know this writing style well.

Thus, I combined authenticity and modernity, passing the logo through myself and my feelings. And also, to add more spirit of the time, I brought the inscription closer to the brush pen style.














After approving the final version of the inscription in Ukrainian, I set about Latinizing the logo. Adaptation of the logo for another language is not an easy but fascinating task.

This process has so many pitfalls that in essence it is like developing an almost new logo.

In the comments to this case, you can answer which option you like best — Latin or Cyrillic. I conducted this survey on my Instagram and opinions were divided there.



  







LOGOTYPE for virtual portal
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LOGOTYPE for virtual portal

Design of logotype for a virtual portal Authentic Ukraine. Authentic Ukraine is a vivid example of digital opportunities for preserving cultural Read More

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