Identity for Archivo Tamayo, a section within the Museo Tamayo Arte Contemporáneo dedicated to Rufino Tamayo's archive.
The identity takes root in the museum's geographical location and the museum's first identity, designed by Rufino Tamayo. The concept of time is also present, given that an archive's task is to preserve data from past eras. This concept influenced the logotype.
Project type: Volunteer work
Institution: Museo Tamayo Arte Contemporáneo
Supervisor: Julio Álvarez
Art direction | Branding | Editorial design | Logotype design | Product design | Pattern design