Project Objective.
To create a sportstyle apparel range to support Mizuno Sportstyle footwear collection. Resulting in improved brand awareness in the market and support footwear sales.
Research
User profiles is a great tool to gain a true understanding of the market by analysing the habits of a particular person / group of people in your target market throughout a certain period of time or events. The more informations we get about the target market, the bigger the profile and the better understanding we have as to what trends are current and more importantly, what are the future trends. From the user profile we can create contemporary design solutions that are backed up by evidence.
Graphic Direction
2020 is a massive year for Japan what with the Tokyo Olympics and the recent success of the RWC19. Japanese fashion trends and styles are going to be the forefront of the global shop window and I can see Japanese Techwear featuring a lot in 2020 streetwear styles.
CONCEPT DEVELOPMENT
RANGE MAP
DEVELOPMENT
