Stitch & Bitch
Viral Advertising Campaign
The target audience for my project was European women of ages 20-30 years old who enjoy knitting. Stitch & Bitch groups are formed (typically) of females who have one common interest in knitting and bitching. This viral advertising campaign includes an informational handbill flyer, a Stitch & Bitch Kit (includes needle, yarn,
pattern template, instructions, and group information).

A website with information about S&B was also created to connect group globally. Flyers and stitch kits would be available for free at local book stores, coffee shops, and craft stores.
Stitch & Bitch
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Stitch & Bitch

Viral advertising project for Stitch & Bitch groups
12
407
0
Published:

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