• Add to Collection
  • About

    About

    Sweat Bet is an idea on how to get low income families in the UK to exercise more.
    Published:
Client: Department of Health
 
Brief: Create a campaign that is less about preaching the nutritional value of particular foods, but instead focuses on motivating people to take part in regular physical activity (The brief is giving by D&AD).
 
Logo design: Niklas Haslestad
 
Awards: Dimploma in Gullkalven 2013