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    Sweat Bet is an idea on how to get low income families in the UK to exercise more.
Client: Department of Health
Brief: Create a campaign that is less about preaching the nutritional value of particular foods, but instead focuses on motivating people to take part in regular physical activity (The brief is giving by D&AD).
Logo design: Niklas Haslestad
Awards: Dimploma in Gullkalven 2013