The main purpose was to improve the online experience with Auchan online store by creating a DIY assistant.
After 4 intense phases of research we realized the importance of Auchan in promoting a circular economy and increasing its ecological footprint.
Taking into account the ideals of the brand we created a sub brand, Recy by Auchan, which aims to create a sharing community where the brand and its consumers play an active role in creating ideas for reusing waste materials. "a pinterest of recycling”
