Brand Purpose / Naming / Visual Identity / Communication Guidelines
There are a lot of different types of livestock owners, but all of them usually suffer during the "drought months" of the year. A team of experts in the area of cattle raising came up with the idea of the first "cattle hotel" in Paraguay that offers a solution to these owners, from casual investors to multinational meat producers, to overcome those "drought months". The client asked to us to create a new identity for this new product.
After our Branday briefing workshop, we developed a new brand purpose, a verbal tone and a list of name proposals, where Vakaru was the chosen option. We designed the identity creating a visual moodboard for the brand, reflecting the animals' development through some key elements as the symbol and the sans serif font chosen for the lettermark. The rest of the identity is completed with a color palette where a combination of warm tones take relevance, all of this inspired by the paraguayan chaco. This is how we created a visual identity that envelops the main goal of Vakaru: bring modern solutions to a more traditional sector.
Project Responsible: Alejandro Ojeda.
Project Collaborators: Juan Manuel Cabarcos, Victor Montanaro.
Commercial Team: Johanna Cattoni, Fabio López.