2020 U.S. CENSUS "THE WALK"
When Culture ONE World called me to lead the National Hispanic campaign for the 2020 Census, something immediately popped in my mind: "This is not just a single task or project; this is a special mission."
I knew it was not about creating a piece for the One Show's jury. I knew, since the beginning, that this was about people, about my community, and the complicated situation we live every day in the U.S.
This first piece is an ode to all of them. To all of us.
An anthem we lack as Latinos and that we needed now, more than ever.
As a second component of the campaign, we created a piece with children — kids who deliver an adult, serious, and governmental message. We wanted the future to speak to the present, precisely because the Census is that, the future.
Agency: Culture ONE World, Washington, D.C.
Directors: Jorge Aguilera (The Walk), David Verges (Kids)
Production company: Joinery (The Walk), Carbo (Kids)