Chris Nalani DiMeo's profile

Design Suite for Southern Kentucky Book Fest 2019

Southern Kentucky (SOKY) Book Fest 2019 
Event Design Suite

The SOKY Book Fest is an annual literary convention held in Bowling Green, Kentucky with the intention of connecting the public to a love of reading. Free to attend and open to the public, the event features a signing room where readers can meet over 100 authors of all genres and age groups, attend author panels, participate in workshops, purchase books, and more!
The Book Fest is presented by a partnership between the Western Kentucky University (WKU) Libraries, the Warren County Public Library, and Barnes and Noble Booksellers. 

As a designer for the WKU Libraries, one of the event's organizers, I created a comprehensive suite of both digital and physical design materials, from promotional posters and bookmarks to digital signs for the venue to an informational tabloid and name tags for authors. 
Designing for the Book Fest is always an organizational and collaborative challenge due to the high volume of content (designing posters with dozens of book covers, laying out a tabloid with over 150 author and book descriptions, etc.), but creating a consistent, recognizable design is key. 

11x17inch promotional poster (left), 8.5x11inch promotional flier (upper right), 1920x1080px digital sign for display in library buildings (lower right)

Promotional Materials

Each year, I refreshed the event's design by introducing a new style, typically reflecting some of the graphic trends in the book covers for that year. For the 2019 event, I was inspired by the modern simplicity and contrast of several books, especially The Hate U Give, the newest book by one of the event's headliners, Angie Thomas.
The front of the promotional bookmark design, handed out at branches of the Warren County Public Library and the WKU Libraries in the weeks leading up to the event (left); the back of the promotional bookmark, featuring authors of teen and children's books (center); and the design for promotional tote bags sold prior to the event (right)

Informational Tabloid
A couple weeks before the event, we released a 28-page print tabloid, containing a list of all authors who planned to attend, a description of each author's book, feature stories on headlining authors, and information about the event, such as the signing floor map and panel schedules.
The tabloid was intended to promote the event, make potential attendees aware of which authors would be at the event, and also to serve as a reference for attendees when they arrived at the venue.
Because of the high volume of authors and information, the tabloid was the most ambitious project 
I designed and required extensive collaboration.
The cover of the 2019 Book Fest tabloid (left) and pages from the tabloid (right)

Pages from the tabloid (left) and the cover of the final, printed tabloid (right)
Materials for Use at the Event
An event of this scale also requires a plethora of both print and digital materials to make everything run smoothly on the day of. 
These materials included name tags to identify attending authors and event volunteers, table tents to mark each author's signing location, directional signs, signage detailing panel/workshop schedules for each panel room, and digital signs acknowledging sponsors.
Name tags worn by attending authors, featuring their book cover on one side and their name and table number on the other (left and center); table tents placed on each author's signing table and in front of their seat during panel discussions (right)

Photos from the Book Fest
The event, which took place on April 26 and 27, 2019, was a smashing success. The convention center hall was bustling with readers and families, who attended panels, took part in workshops, talked to authors, and purchased books.
Below are photos from the Saturday session of the event. 

Photos by Bryan Lemon, Isaac Russell, and Jennifer Wilson (Communications Coordinator at WKU Libraries).
From top left: author and illustrator Mark Wayne Adams draws for attendees at his table in the signing hall; headlining author Rita Mae Brown (on right) speaks for an interview on the event stage; children's author Artie Bennett discusses his books with young attendees at his table in the signing hall; headlining author Silas House signs a copy of his book for an attendee at the head signing table; the bustling convention floor at Knicely Convention Center in Bowling Green

Thanks for watching!

Design Suite for Southern Kentucky Book Fest 2019

Design Suite for Southern Kentucky Book Fest 2019

A comprehensive set of design materials to promote and facilitate the Southern Kentucky Book Fest 2019, an annual event where readers from across Read More