David M Robinson is a retailer of fine jewellery and luxury watches with showrooms across the North West, and in Canary Wharf. They required imagery to be created for use as part of a marketing campaign around their new bridal offering. I led this project from initial research stages through planning and art direction on the day, to developing the campaign ready for print and digital advertising outputs.
As DMR has quite a broad consumer base - and acknowledging that no two brides are the same - I helped develop the concept of 'Four Brides', styling one model in four different looks and locations to appeal to a broader demographic. The aesthetic of the shoot was whimsical and soft, aiming to capture the feeling of wedded bliss felt on ones wedding day.
To sit alongside the imagery, I helped develop the strapline "One Moment. Forever." to capture that unique yet lasting feeling that comes with marriage proposals and wedding days.
The output from the photo shoot formed the basis of a multi-platform campaign, featuring animated Google Ads, as well as print and OOH advertising, all using the beautiful lifestyle imagery coupled with product stills for enhanced commercial reach. The addition of scattered petals to some of the print exports aimed to further connect the packshots to the lifestyle imagery. Alongside the stills photography, we also created video output to be used on in-store screens, OOH advertising and on the brand's website.
Art Direction: Lydia George/Sam Hodgson; Videography and editing: Rob Rowland.
Work produced whilst in employment at The Lift Agency.
