T H E A S K
Create a digital campaign to increase engagement with the "My McD's App," new user registrations and ultimately drive digital guest counts by promoting breakfast offers.
T H E I N S I G H T
Use the power of choice to increase consumption by creating a website experience that uses gamification and personalization to establish an emotional connection with the offers and a more social-forward experience.
T H E I D E A
We can create great things in life. Every action we take manifests into extraordinary moments and experiences. So what if we could manifest a tasty breakfast? Jumping on the Tarot trend, for a week, "My McD's" users will be able to vote into offers and decide the destiny of breakfast.
I C O N O G R A P H Y
D E C K O F O F F E R S
U X - W I R E F R A M E S
P R O M O T I O N A L W E B S I T E
E M A I L S
H E R O A N I MA T I O N S
E M A I L S T R U C T U R E
S O C I A L - I N S T A G R A M & F A C E B O O K
P R O G R A M M A T I C A D S
M Y M C D ' S A P P P R O M O T I L E
S U R P R I S E & D E L I G H T
R E S U L T S
Using a voting mechanic, we created a connection between user and offer. The voting results were shown in real-time on the dedicated campaign landing page. The future is what we make it – so we made it delicious.
C A S E
A W A R D S
CMA - GOLD | Food & Beverage - Customer experience
ECHO - GOLD | Best Integrated Campaign
ECHO - SILVER | Best CRM Customer Loyalty Campaign
ECHO - SILVER | Best Campaign under $250k
C R E D I T S
Bia Breves Creative Director
Tadeu Toussaint Art Director
Laura Sadler Copywriter
Alexander Ieletzky Copywriter
Thomas Zukowski Copywriter