Spec Site Concept
Spec concept for a redesign of the website for NY Attorney General, Letitia James. The goal for the concept was to introduce a fresh, modern design that positions the site as a more welcoming, less intimidating, resource for New York residents. Emphasis was on employing generous white space, soft shadows, and a light palette to reduce visual tension. As well, the type-forward treatment provides that the site relies less on imagery, and the clean design allows for clear and easily navigable presentation of content.