My Role:
Innovate existing brand style sheets and create new content that reflects The Assembly's missions and vision of empowering women in diverse backgrounds while promoting a healthy lifestyle through fitness and other events that supports the wellbeing of members and guests.
My goal is to visually communicate the energy of the space that emanates from the community of women coming together to accomplish goals and to create design that informs people about The Assembly's various events and fitness programs.
My Process:
On a typical project day, I engage a lot with the management, operations, and members to determine the design that I will make.
I do a lot of brainstorming with the teammates involved to get a better gauge and idea on the projects.
Sketches, proofs and rough drafts presentations helps me gain more feedbacks and criticisms in order to determine what I need to refine and work on before we publish a design .
Refining and revisions are done to better improve the work.
Publishing the work on print, web, and social media.
