Viessmann Formula E Sponsoring "Racing for generations to come"
In addition to its well-known winter sport sponsoring in 2018 Viessmann starts supporting Formula E team Jaguar Panasonic Racing.
Years: 2018-2019
Agency: Viessmann
Credit: Creative Direction & Copy
Credits: Creative Direction. Production: 27km. Director: Milo
In Season 4 (2018) storytelling focuses on introducing and explaining the engagement.
Credits: Creative Direction. Production: 27km. Director: Alexander de Lukowicz
Credits: Creative Direction. Production: Brand Spiders.
In Season 5 (2019) communication shifts its focus to a relevant user problem: how to charge an electric car.
