ROCKWOOD CONSTRUCTION - Brand Identity

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ROCKWOOD CONSTRUCTION

Services Provided : Brand Identity

Rockwood Construction is a premier building company that specialises in high quality commercial and residential construction. In addition, they also provide remodelling and refurbishment services of old dilapidated buildings, without compromise on the quality or aesthetics.

A robust build is the underlying aim of every project they undertake. With a combination of innovation, experience, commitment to quality and attention to detail; they have built an impeccable reputation for superior craftsmanship, and have proven to be the builder of choice in their area of expertise.

The Goal

The prime objective was to develop a fitting logo that highlights the company's strengths, and conveys to clients and competitors alike, that the company is an industry heavy-weight. As the face of the brand, the logo needs to reinforce all these qualities and more.

Networking and promotional advertising are crucial in the construction industry since clients often see the branding on vehicles, uniforms, and local signs. With stiff competition among contractors, a memorable brand mark that sparks recognition by expressing the brand personality, would give them an advantage over other companies.

Identity System

The font and colour theory play a big part in capturing the spirit of the brand. A serif font, having an authentic quality that ties in with timeless, traditional values; proved to be the way to go for the logotype. It expresses trust and reliability, time-honoured expertise, attention to detail and a personable service - all of the company's core values & qualities.

The colours also well communicate the company's specialisation of preserving old buildings and transforming them into polished spaces with a timeless feel.

The Outcome

Adopting a consistent brand presentation across all aspects of the company has not only enhanced their credibility and repute with customers, but also with the industry. It has helped them build recognition and competitiveness in the marketplace.

The new identity has struck a chord with the public, and has attracted new clients, improved their customer loyalty, increased the rate of conversion of leads into paying clients, and enabled growth. This has helped in the hike of lead generation and sales, which has led to an increase in the average revenue.