I was hired by a local agency to create an activity coloring book as a holiday gift for their clients. The idea was to turn the staff into a superhero team; fighting in the name of good branding. Taking inspiration from various 80s/90s X-Men teams, each character design reflects the person's unique powers and personality. I wanted to get across the fun, quirky nature of the agency. This isn't a buttoned up, stuffy agency. This is a wild bunch of bad-ass mo'fos that are not only fun to work with, they are also AMAzing at their jobs. The bad guys are the lame, uniform fleet of endless minions. Mindlessly controlled by an evil corporation.
I had planned on doing the final presentation with a Stan Lee impersonation. EXCELSIOR!