Cerveza Victoria, Día de los muertos
Celebrate the best of both worlds. 

 ‘La Catrina’ symbolized the Mexican willingness to embrace death. 
To celebrate it. Dance with it. And even laugh at it. 
Today, she’s the icon of Día de los Muertos; influencing our relationship with death and how we celebrate it. This year, Victoria is inviting consumers to celebrate Día de los Muertos just like La Catrina herself.



We have created 5 unique scenes that visually illustrate La Catrina’s relationship with death as she celebrates Día de los Muertos.



Photoshop Sketches



Thanks for watching 




Cerveza Victoria, Día de los muertos
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Cerveza Victoria, Día de los muertos

‘La Catrina’ symbolized the Mexican willingness to embrace death. To celebrate it. Dance with it. And even laugh at it. Today, she’s the icon o Read More
686
3,775
58
Published: