Abraham García's profile

Cerveza Victoria, Día de los muertos

Abraham García
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Packaging
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
Celebrate the best of both worlds. 

 ‘La Catrina’ symbolized the Mexican willingness to embrace death. 
To celebrate it. Dance with it. And even laugh at it. 
Today, she’s the icon of Día de los Muertos; influencing our relationship with death and how we celebrate it. This year, Victoria is inviting consumers to celebrate Día de los Muertos just like La Catrina herself.


beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico

We have created 5 unique scenes that visually illustrate La Catrina’s relationship with death as she celebrates Día de los Muertos.


beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico

Photoshop Sketches

beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico
beer beer can branding ILLUSTRATION adobe illustrator day of The Dead Dis de Los muertos mexico


Thanks for watching 




Cerveza Victoria, Día de los muertos
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Abraham García's profile

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Abraham García's profile
Brooklyn, NY, USA

Cerveza Victoria, Día de los muertos

‘La Catrina’ symbolized the Mexican willingness to embrace death. To celebrate it. Dance with it. And even laugh at it. Today, she’s the icon o Read More

Published:

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